Trebec: No way. That’s bullshit.
Me: What were the first four words I spoke after seeing the NeverWet ’Chocolate Syrup on Shoe Video’?
Enter NeverWet, a byproduct of super-boring R&D over at Ross Nanotechnologies, a division of Ross Technologies (creators of Algrip Slip-Resistant Flooring Products, and Dexco [Huge Industrial] Storage Rack Systems), inventing the future of stuff. The company calls it a “super hydrophobic coating that repels water and heavy oils”, and if it does this as well as they claim it does, NeverWet is nothing short of a miracle product for the modern minded. The explanation for why this works may tranquilize if you’re not prepared for Awesome Science (if not, skip to Section 2), but if you’ve braced yourself and want to read about why liquids practically Hammerdance off of “Ultrahigh Molecular Weight Polyethylene (UHMWPE)”, this is an excerpt from the NeverWet White Sheet:
“When water spreads over a surface without forming droplets, the surface is said to be hydrophilic. When water beads up on a surface, it is called hydrophobic. Practically, hydrophobicity and hydrophilicity are relative terms. A simple quantitative method for defining the relative degrees of two behaviors is the water contact angle (Fig. 1). If the contact angle is less than 30 ̊, the surface is designated as hydrophilic, and if water spreads without forming a droplet with contact angle less than 10 ̊, the surface is designated as superhydrophilic.
“On a hydrophobic surface, water forms distinct droplets and as hydrophobicity increases, the contact angle increases. Surfaces with water contact angles greater than 90 ̊ are called hydrophobic. When the contact angle increases above 150 ̊, the surfaces are called superhydrophobic (SH) and Lotus effect.”
Section 2: “U Can’t Touch This”:
Yes, NeverWet may revolutionize everything from bedpans (it’s highly microbial resistant) to aeronautics (the stuff doesn’t freeze), but it’s potential in everyday stuff is what’s really staggering. In the promo videos we see water jumpingoff of shirts, standing up (actually standing) on a piece of partially treated glass, and ringing audibly as a fully functioning iPhone is
called five minutes after being submerged. Get that? An iPhone treated with NeverWet was under water for 30 minutes and never stopped working. Even 10 minutes is more than enough time to build your nerves before reaching into the toilet for your fumbled device
Fair enough, I’m flat-out biased on this. My girlfriend constantly mocks me for buying waterproof clothing and accessories. I thoroughly believe that the default for any item should be waterproof. On a planet 71% covered in dihydrogen monoxide, a waterproof camera is not just a novelty for Spring Breakers and Hip Fishing Trip Uncles; It’s common sense.
NeverWet won’t be available until early 2012, but that’s right around the corner. What it comes down to for me is that I love White Shoes, and I love New York City, and NeverWet is the “You complete me” to their “You had me at hello”. There’s nothing that I can promise you with more melodramatic quivering-voiced certainty than this:
I will try NeverWet on anything that it will not break or kill. Stay tuned. When I get ahold of this stuff get ready to #NeverWet everything with me @44carib.
Are you afraid of a less-soggy world? Tell me about it @44carib and @N_Ypress
[Original Version of Article Written For, and Posted On, NYPRESS.COM]